
A summer hit built on contrast
Mehin’s Sən Mənə Yetərsən combines upbeat music with melancholic lyrics. 25BUREAU conceived and produced a summer video built around that contrast: the immediate pleasure of a seasonal hit, with longing beneath it.
The direction
From sunlight to melancholy
The film is divided into two parts. It opens in a bright, playful summer setting before shifting into darker, more intimate scenes. The transition brings the song’s emotional layer forward and gives the relationship at its centre greater weight.
The look
Constructing each frame
We drew on the visual language of classic summer hits, then developed it through fashion editorial references. Static compositions became the main directing device, allowing each set to operate as a constructed world and making the shift from bright spectacle to melancholy feel controlled rather than abrupt.
Credits
- MEHIN
- 25BUREAU
- ZEYNIlaha Maharramova
