BHT.AZ brings flights, accommodation, transfers and other travel services into one place. Its main feature is multi-city planning: users can select several destinations and receive a complete travel package built around their route.

The product came to us fully developed. Our role was to make its scale easy to understand and its technology accessible to a broad travel audience, with families at its centre.

The custom wordmark brings the three letters together through a continuous curved line. Referencing a route, bridge and connection, the form turns BHT into a single visual movement rather than three separate initials.

Mint moves the brand away from the blue language common to travel and technology. A flexible supporting palette gives the system more range while keeping the main identity recognisable.

The identity was designed to work across digital interfaces, social media, campaigns and branded materials. Direct typography, custom icons and flexible layouts allow different destinations, routes and offers to enter the system without changing its structure.

Beyond the visual identity, 25BUREAU created a content Road Map defining the formats and structure of BHT.AZ's social communication. We also developed ongoing content and produced a mockumentary series built around office life, families and travel.

Announced in 2025, BHT.AZ launched in 2026. At the Baku Flames Azerbaijan Awards, the project was named Rebrand of the Year, receiving Silver in Brand Identity Refresh.

It also became the only Azerbaijan-based project shortlisted in the same category by the festival's international jury.